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#beatcancer with social media.

October 17, 2009

Last night when checking my @ replies on Tweetie, I noticed a few tweets with the hashtag #beatcancer.  Not putting much more thought into it at 11:00pm on a Friday night, I woke up this morning to read more about the #beatcancer tweets I glanced over last night.

Wow.   What a great and simple idea.

For every tweet with the hashtag over 24 hours, eBay/PayPal and MillerCoor will give one cent to a various Cancer Non-Profit.

The hashtag is simple and to the point.  The idea is something everyone who uses Twitter can grasp.  And the campaign started during Blog World trade show, which is freaking brilliant! My only issue with this campaign is what the significance of Miller being a part of it?  Yes, it is a great cause, but (maybe it is just me) it doesn’t seem to be a good fit.

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